Case Study - See's Candies

See's Candies

  • Visual Design
  • UX Design
  • Development

The Brand

Entering a See’s Candies store is like stepping out of time. For 95 years, they’ve been welcoming customers with a warm smile and a free piece of chocolate. They are a timeless brand, wholly committed to the traditional virtues of quality and service that Mary See epitomized.

See's Candies Brand

The Concept

We envisioned a modern interpretation of the brand’s authentically classic sensibility. Drawing inspiration from the See’s Candies catalog and design trends of the 1930s and 40s, we blended the aesthetics of old-fashioned publications with those of modern home magazines. Thoughtfully placed illustrations and ornamental flourishes bring the See’s personality to life with whimsy, optimism, and simple nostalgia.

See's Candies Design Concept
See's Candies Mobile

The Highlights

To complete that in-the-store sensation, we built a charming new Custom Mix tool. Beckoning customers to create their own perfect box, it recreates the classic counter experience. This feature has led to double-digit increases in revenue and average order value, as well as a 9% increase in conversion rate. All told, we built four separate but connected sites to accommodate different customer bases, all responsively designed for true mobile friendliness.



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