<p>One of the world’s premier watchmakers, Movado is committed to upholding 130 years of artistry and innovation. This long, rich heritage, and a close association with the arts, continues to define the brand. “Always in motion,” Movado creates modern watches of exceptional craftsmanship and design distinction.</p>
The Movado Museum dial is an iconic embodiment of modernism. This poised embrace of simplicity inspired both the aesthetics and functionality of our digital flagship concept. We embraced a minimalist approach, translating the Movado brand into the digital space while also placing appropriate emphasis on the watches.
Movado offers nearly 250 watches across two dozen collections. We created a Watch Advisor to gracefully guide discerning customers through the shopping experience. Customers who interact with the Watch Advisor are twice as likely to purchase on the site. We also created a carefully crafted responsive design framework that we ultimately adapted to build desktop, tablet and mobile optimized sites for the luxury Ebel and Concord sister brands. The redesigned sites saw a 14% increase in conversion from the previous year.
- Guided Selling
- Global Commerce
- Branded Content
- Responsive Design
- Salesforce Commerce Cloud (formerly Demandware)
- Visual Design
- UX Design
- Interactive Development
- Commerce Implementation
- Digital Analytics & Optimization
- SEO & Paid Search