Case Study - Movado


  • Visual Design
  • UX Design
  • Development

The Brand

<p>One of the world’s premier watchmakers, Movado is committed to upholding 130 years of artistry and innovation. This long, rich heritage, and a close association with the arts, continues to define the brand. “Always in motion,” Movado creates modern watches of exceptional craftsmanship and design distinction.</p>

Movado Brand

The Concept

The Movado Museum dial is an iconic embodiment of modernism. This poised embrace of simplicity inspired both the aesthetics and functionality of our digital flagship concept. We embraced a minimalist approach, translating the Movado brand into the digital space while also placing appropriate emphasis on the watches.

Movado Design Concept
Movado Mobile
Movado Tablet

The Highlights

Movado offers nearly 250 watches across two dozen collections. We created a Watch Advisor to gracefully guide discerning customers through the shopping experience. Customers who interact with the Watch Advisor are twice as likely to purchase on the site. We also created a carefully crafted responsive design framework that we ultimately adapted to build desktop, tablet and mobile optimized sites for the luxury Ebel and Concord sister brands. The redesigned sites saw a 14% increase in conversion from the previous year.



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