Case Study - Maui Jim

Maui Jim

  • Visual Design
  • UX Design

The Brand

Born amidst the beauty and culture of Maui, Maui Jim is dedicated to sharing the warm aloha spirit by helping people enjoy vivid color, clarity, and detail. A lens technology company wrapped inside a sunglass brand, Maui Jim engineers distortion-free lenses that boost vibrancy, eliminate glare, and protect vision.

Maui Jim Brand

The Concept

We wanted to give site visitors a sense of the brilliance and beauty that inspired the brand. Landing on the site should feel like taking a fresh, relaxing breath. We adopted a first-person perspective, a minimalistic aesthetic, and a calm, responsive design to directly convey that sense of serenity and island elegance.

Maui Jim Design Concept
Maui Jim Mobile
Maui Jim Mobile

The Highlights

The Maui Jim patented PolarizedPlus2® technology can be complicated to explain, but it truly sets the brand apart. From color enhancement and clarity to vision protection and proprietary materials, this story deserved focus. We created an open and vibrant technology page to make the information easy to consume and understand, even from a mobile screen in a store.

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