ED is Ellen DeGeneres’ iconic style, values, and personality shared through collections of beautifully designed products. The brand focuses on creating a curated catalog of smart and stylish goods that blend quality and craftsmanship with whimsy and optimism. Ellen approves all ED designs and materials, ensuring every piece has a personal connection.
To capture the essence of Ellen’s personality and translate it into an engaging and beautiful site, we focused on the notion of simple sophistication. The site features a confident, responsive construction and clean aesthetic blended with a more editorial approach. The pairing highlights both the brand’s modern sensibility and the craftsman's attention to detail.
Introducing the world to a new brand from the beloved Ellen requires a little extra flair. To draw in Ellen fans and tastemakers alike, we developed and executed a pre-launch marketing strategy based around access to a locked Tumblr blog with exclusive content. We continue to work with the brand to evolve and execute a holistic marketing plan aimed at driving longer-term engagement and brand loyalty. As a result, we’ve seen conversion increase by 123% in the last year.
- Responsive Design
- Salesforce Commerce Cloud (formerly Demandware)
- Brand Development
- Digital Retail Strategy
- Visual Design
- UX Design
- Interactive Development
- Commerce Implementation
- Digital Analytics & Optimization
- Display & Social Media Marketing
- SEO & Paid Search
- Storefront Management
- Email Marketing