Case Study - ED by Ellen

ED by Ellen

  • Visual Design
  • UX Design
  • Digital Marketing
  • Development

The Brand

ED is Ellen DeGeneres’ iconic style, values, and personality shared through collections of beautifully designed products. The brand focuses on creating a curated catalog of smart and stylish goods that blend quality and craftsmanship with whimsy and optimism. Ellen approves all ED designs and materials, ensuring every piece has a personal connection.

ED by Ellen Brand

The Concept

To capture the essence of Ellen’s personality and translate it into an engaging and beautiful site, we focused on the notion of simple sophistication. The site features a confident, responsive construction and clean aesthetic blended with a more editorial approach. The pairing highlights both the brand’s modern sensibility and the craftsman's attention to detail.

ED by Ellen Design Concept
ED by Ellen Mobile
ED by Ellen Mobile
ED by Ellen Mobile

The Highlights

Introducing the world to a new brand from the beloved Ellen requires a little extra flair. To draw in Ellen fans and tastemakers alike, we developed and executed a pre-launch marketing strategy based around access to a locked Tumblr blog with exclusive content. We continue to work with the brand to evolve and execute a holistic marketing plan aimed at driving longer-term engagement and brand loyalty. As a result, we’ve seen conversion increase by 123% in the last year.

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