Case Study - DVF

DVF

  • Visual Design
  • UX Design
  • Development

The Brand

Renowned for her signature wrap dress and prints, Diane von Furstenberg is the first lady of fashion. For decades her DVF brand has been one of the premier names in American fashion. Always chic, trendsetting, and accessible, DVF is the brand women turn to for glamour and confidence.

DVF Brand

The Concept

The DVF wrap dress is an icon of modern feminine style. Its trademark fluidity is adaptable and elegant, accessible and alluring. Those characteristics of the dress and the brand as a whole inspired the stylish, flowing design that graces several key sections of the site.

DVF Design Concept
DVF Mobile
DVF Tablet

The Highlights

We redesigned both the homepage and the site’s content hub, the World of DVF. Long and fluid, the two responsively designed sections marry functional flexibility with a high-fashion editorial feel. The homepage also includes some exploratory elements to maintain a focused, elegant presentation while allowing interested customers to quickly see more about a featured look. We also refined the entire purchase flow into a single page, creating a completely new one-page checkout customization for Salesforce Commerce Cloud.

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