Urban Decay Shade Finder Wins Two W3 Gold Awards for LiveArea
The international Academy of the Visual Arts has recognized the Urban Decay Naked Skin shade finder with two W3 Gold Awards.
LiveArea created the guided selling experience to help women identify their perfect shade of the weightless, ultra-definition liquid foundation.
The W3 Awards honor creative excellence on the web across a wide range of platforms and categories. The Naked Skin web application stood out from 4,000 entries by providing an immersive, educational experience that makes it possible to purchase online with confidence.
These awards follow on the heels of two Communicator Awards the experience earned earlier this year.