Mobile Marketer Features the Urban Decay Skin Site by LiveArea

Mobile Marketer Features the Urban Decay Skin Site by LiveArea

In an article titled "Urban Decay simplifies makeup process via mobile-optimized shopping guide," Mobile Marketer spotlights the Urban Decay Naked Skin website created by LiveArea to support the product line's national launch. The article goes into detail about the rich, intuitive, and flexible user experience created through the use of JavaScript and HTML5. It highlights the interactive shopping guideā€™s tablet-friendly design, educational aspects, and potential for complementing the assistance of in-store sales people. The article also discusses the corresponding launch campaign that allowed shoppers to find their shade directly in display ads, and ultimately, calls the entire site "a nice, striking experience."

Mobile Marketer Features the Urban Decay Skin Site by LiveArea