Mar 21 2014
LiveAreaLabs Launches Award-Winning New Site
Our new site showcases our passion for creating artful, intuitive experiences for leading brands.
Working with leading brands has honed our expertise in both the design and technical realms. So, we wanted our own site to demonstrate the breadth and diversity of our skills. Through thoughtful copy, rich visual design and subtle, kinetic transitions, we crafted a web experience that’s as elegant as it is engaging.
To make the experience fully responsive, we optimized the design for touch and considered every breakpoint. Memory management was a concern from the get-go, so RequireJS module definition was used to extend and stabilize the code while minimizing the memory footprint, which keeps the site light and less prone to crashes on memory-constrained mobile devices. We even built in custom scroll events for iOS so the understated parallax effects would carry over to iPad and iPhone.
In addition, we primed the site for social sharing and SEO by assigning each page its own fully qualified URL. To achieve this without requiring full page refreshes (which would interrupt the seamless navigation), we used the HTML5 history object to keep things smooth.
The site redesign was an opportunity for us to restructure the architecture of our site while showcasing one of the platforms we offer our clients. Drupal was a strategic choice because it provides nearly endless customization options for structuring sites and managing content and is a snap to edit and update. The dynamic pages we’ve built are easy to replicate and enhance, so we can swap new content into our custom templates and themes in a matter of minutes.
We are honored by the response that our site has elicited from our peers in the web design and development community. Here are links to the top ten sites that have featured LiveAreaLabs.com according to referral traffic.