LiveAreaLabs Becomes LiveArea - PFS Agency
Acquisition provides LiveArea with access to additional technology and digital marketing resources.
LiveAreaLabs, today, has become a wholly owned subsidiary of PFSweb, a global provider of end-to-end ecommerce solutions. The acquisition strengthens the value propositions of both companies and creates new opportunities for growth by offering clients expanded services and new possibilities.
PFSweb possesses substantial technology development resources that will augment those of LiveAreaLabs, significantly increasing the agency’s capacity to both design and develop flagship digital experiences. The strategy, branding, user experience design, and visual design capabilities of LiveAreaLabs strengthens the existing digital agency offering of PFSweb.
Headquartered in Allen, Texas, with eight additional offices around the world, PFSweb seeks to fully unite digital and physical commerce, delivering true omni-channel experiences for brands and their customers.
“The PFSweb value proposition perfectly complements our passion for expressing the unique essence of brands through engaging digital experiences,” said Mark Moskal, Executive Creative Director and co-founder of LiveAreaLabs. “We share a vision for intelligent, seamless, elegant retail experiences.”
“We look forward to the amazing opportunities ahead as we join a global organization,” added Neil Nylander, the agency’s President and co-founder. “Together, we’ll be able to work with current and potential clients for the entirety of their corporate development cycles, from brand strategy through to customer interaction.”
“LiveAreaLabs significantly enhances our ability to create premium digital experiences for both current and prospective clients across the globe,” said Michael Willoughby, CEO of PFSweb. “LiveAreaLabs supplements our technology services through our key partnership with Demandware. It also broadens our integration capabilities with the additional strategy, creative and user experience design support for hybris, Magento, WebSphere and Drupal, among other leading platforms. We look forward to leveraging the LiveAreaLabs breadth of services and strong management team, who are among the industry’s thought-leaders and pioneers of innovation.”
LiveAreaLabs has become a wholly owned subsidiary of PFSweb, and will operating under the name LiveAreaLabs, a PFSweb Company.
PFSweb, Inc. (NASDAQ: PFSW) is a global provider of end-to-end eCommerce solutions including digital agency and marketing services, technology development services, business process outsourcing services and a complete omni-channel technology ecosystem. The company provides these solutions and services to major brand names and other companies seeking to optimize every customer experience and enhance their traditional and online business channels, which include both direct-to-consumer and business-to-business sales channels. PFSweb supports organizations across various industries, including Procter & Gamble, L'Oreal, LEGO, Columbia Sportswear, Ricoh, Roots Canada Ltd., Diageo, BCBGMAXAZRIA, T.J. Maxx, the United States Mint, and many more. PFSweb is headquartered in Allen, TX with additional locations in Tennessee, Mississippi, Minnesota, Washington, Canada, Belgium, India and the Philippines. For more information, please visit www.pfsweb.com or download the free PFSweb IR App on your iPhone, iPad or Android device.