Black Diamond Equipment Launches New Digital Flagship Experience Built by LiveArea
LiveArea announces a new website built for Black Diamond Equipment, featuring a near-real-time social and content hub that breaks new ground on the Demandware Commerce platform.
Black Diamond Equipment, in partnership with LiveArea, recently launched a new digital flagship experience. Featured on the responsively designed website is the Black Diamond Experience, a fluid, interactive tapestry of the brand’s social and produced content that pushes the limits of what’s possible on Demandware.
"We’re a company of makers and users. We climb and ski with the gear we make," said Ryan Gellert, Brand President of Black Diamond Equipment. "Out in the mountains, at the crags and on the trail is where our brand really comes to life. We wanted to present all those experiences in an interactive and engaging way via the new BD website."
The Black Diamond Experience is the realization of that desire. A grid of videos, photos, and stories that shifts and reorders itself as customers interact with it, the Experience presented a number of challenges for LiveArea to overcome during the site’s development. The agency worked with the Isotope jQuery plugin to provide the dynamic layout, and created custom code to handle the various social APIs and convert the data into formats suitable for the Demandware Commerce platform.
"Black Diamond has a culture of pushing boundaries," said Mark Moskal, Co-Founder at LiveArea. "So it’s appropriate that the Black Diamond Experience is unlike anything else that’s been built on Demandware."
Building on the Demandware Commerce platform provided LiveArea and Black Diamond Equipment with significant advantages. The site is fully responsive, ensuring perfect presentation and interaction across mobile, tablet, and desktop devices. Plus, Demandware’s enterprise cloud platform minimizes operational costs and complexities. It empowers brands to respond with speed and agility to continually evolving customer expectations.
Black Diamond Equipment is a manufacturer of equipment and clothing for climbing, skiing and mountain sports. By consistently building innovative, standard-setting products and actively preserving the mountain/canyon environment, Black Diamond Equipment has assumed a leadership role in the international outdoor community. For more information on Black Diamond Equipment, visit BlackDiamondEquipment.com